Heather M. Davis, 33, director of marketing and communication, is responsible for creating, overseeing and implementing a strategic marketing and comprehensive communications plan for The Commonwealth Medical College (TCMC). She is also responsible for print and digital communications and publications, brand management, advertising, website, social media, photography, video production and outreach. “I am a one-woman marketing and communications band.” she said.
After earning her bachelor’s degree in communications from Hofstra University, she focused mainly on film theory and writing. “I never found my niche in production and that played a big role in my move back home to Dunmore/Scranton,” she said.
Upon graduation, she joined Johnson College, first as a temporary employee and then as an administrative assistant to the marketing and communications team. Along the way, she served as station manager for Electric City (ECT) public access television and earned a master of fine arts degree in creative writing from Wilkes University. She began teaching courses at local colleges as an adjunct faculty member, which she continues to do. “Teaching is definitely one of my passions,” she said.
Marketing seemed to combine her main interests and talents — analysis, communication and creativity. In 2013, she moved to TCMC as manager of marketing and electronic communications.
Her mentors are among her many friends, especially the women who are extraordinary and resilient. “They inspire me every day with their wit, intelligence and kindness. We give each other strength,” she said. One such mentor is Patrice Wilding, a reporter at The Times-Tribune.
Her greatest support comes from her family, especially her parents and brother, and her dog, The Doctor. Students are always the best part of her day and she enjoys highlighting and promoting their achievements.
Davis was recently part of a team effort with LSEO, a full-service digital-marketing agency based in Luzerne County, that won “Best Use of Search, Third Sector” at the 2016 US Search Awards for its work designing a digital marketing campaign used to introduce the new master of biomedical science degree TCMC offers in partnership with the Baruch S. Blumberg Institute at the Pennsylvania Biotechnology Center of Bucks County in Doylestown.
Davis is a board member for First Friday Scranton and Leadership Lackawanna, and a class of 2011 alumna. She is also a “big sister” with Big Brothers/ Big Sisters.