Jessica Siegfried, 38, is senior designer with BlackOut Design Inc., where she is responsible for all creative design at the full-service agency, from traditional branding and print to collateral and front end web design.
“I’ve always had an interest in the arts and studied graphic design at Marywood University,” she explained. She landed her first job in the advertising field during her sophomore year at Marywood, graduated with a bachelor of fine arts degree and hit the ground, running.
“I like to stay on top of design trends. I am constantly looking to learn and expand my creative toolkit. I’m lucky to have been surrounded and supported by others who are willing to teach and help me to grow as an artist in my field,” she said.
Her time spent with the American Advertising Federation has been a giant source of inspiration for her and provided great background in her field of study.
Siegfried lives by the philosophy, “She believed that she could, so she did.” She added, “There is no force equal to that of a determined woman.”
Siegfried has an “insanely” strong support system — her parents, family and friends are her greatest cheerleaders and especially her husband. “He is my partner in crime and supports my crazy ideas without question,” Siegfried said.
Her favorite part of the day occurs first thing in the morning when its quiet and her creativity is at its peak “and her Dunkin is steaming hot.”
She is a member of the American Advertising Federation Northeast Pennsylvania since 2004, serving on its board of directors from 2004-2010 and held two terms as president from 2010-2012. Over the past 16 years she has accumulated multiple gold and silver American advertising awards, as well as a People’ Choice award.
She is the founder of PittieChicks.com, an apparel line geared towards “Chicks who love Pits.” She happily donates a portion of every sale to pit bull rescue and works to spread positive pit bull awareness whenever possible.
She is a volunteer with PinUps for PitBulls Inc., a national pit bull advocacy organization, and she is thrilled to represent May in its 2017 calendar with one of her dogs, Lola.