Massage Magic

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20 Under 40: JenniferDessoye

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Dr. Jennifer Dessoye is assistant professor of occupational therapy at Misericordia University and owner of Bright Beginnings Early Learning Academy (BBELA). Discontent with the early education curriculum and understanding of human development and neurolo (read more)

20 Under 40: Amy Hlavaty Belcher

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Amy Hlavaty Belcher, 39, owner and artistic director of Abrabesque Academy of Dancing, believes that for those who have been given much, much is expected. “I just try hard to do my best,” she said. I have been blessed with many opportunities and many gift (read more)

20 Under 40: Christopher Hetro

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Chris Hetro, 33, works hard and plays hard. “A strong work ethic is important, but finding balance outside of work is important because life is too short and you need to enjoy it,” he explained. As an electrical engineer and project manager at Borton-Laws (read more)

20 Under 40: C. David Pedri

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For attorney C. David Pedri, 37, it’s all about a combination of qualities that contribute to success. “My philosophy is simple: be open and honest, treat people the way you would want to be treated, with respect, and work hard to attain your dreams. The (read more)

20 Under 40: Ed Frable

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Ed Frable, 28, believes “if I work hard and stick to my word, good things will happen. My crew will not be deterred. We will re-evaluate our game plan and not give up until the job is complete,” explained Frable, the owner/operator of Ed Frable Constructi (read more)

20 Under 40: William H. Bender II

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William H. Bender II, CFP, CIMA, CRPC, loves what he does. “I’m lucky. I come to work every day excited to help the people and institutions we work with,” explained Bender, 34, first vice president at Bender Wealth Management Group, Merrill Lynch. The fam (read more)

20 Under 40: Angelo Venditti

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Angelo Venditti, 38, heard a call to the helping professions early on. Geisinger Northeast’s chief nursing officer answer was to volunteer for his local fire company. After high school, he became a paramedic, then enrolled in nursing school. Three years a (read more)

20 Under 40: Donald Mammano

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At 20, Donald Mammano began his own company, while attending the University of Scranton. Mammano, now 33, and president of DFM Properties, recalls, as a youngster, holding a flashlight while his father fixed the kitchen sink. “From that point on I was fas (read more)

20 Under 40: William J. Fennie III

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William J. Fennie III, 27, is always knocking on the proverbial door, because he knows one day, one will open. As an investment specialist with Integrated Capital Management (iCM) he cannot take “no” for an answer. “I make cold calls every day to invite f (read more)

20 Under 40: Marcus Magyar

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As an advisor at CAPTRUST Financial Advisors, Marcus N. Magyar, CFP, 30, provides comprehensive wealth management and investment portfolio services to business owners, executives, families and high-net worth individuals. His multi-disciplinary team of pro (read more)

20 Under 40: Heather Davis

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Heather M. Davis, 33, director of marketing and communication, is responsible for creating, overseeing and implementing a strategic marketing and comprehensive communications plan for The Commonwealth Medical College (TCMC). She is also responsible for pr (read more)

20 Under 40: Alexandria Duffney

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Alexandria Duffney, 30, is competitive by nature and loves a good challenge. These qualities have led her to her position as associate director of graduate admission at Wilkes University. Here she works with prospective students interested in enrolling in (read more)

20 Under 40: John Culkin

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John Culkin’s tenets inform: “Less haste equal more speed; the same boiling water that softens the potato hardens the egg, it is all about what you are made of, not the circumstances surrounding you; and don’t ask someone to walk a mile in your shoes, bef (read more)

20 Under 40: Conor O'Brien

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“What could be worse than getting to the end of your life and realizing you hadn’t lived it,” mused Conor O’Brien.” As co-founder and executive director of the Scranton Fringe Festival, O’Brien, 25, is responsible for leading the development of the overal (read more)

20 Under 40: Jessica Siegfried

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Jessica Siegfried, 38, is senior designer with BlackOut Design Inc., where she is responsible for all creative design at the full-service agency, from traditional branding and print to collateral and front end web design. “I’ve always had an interest in t (read more)

20 Under 40: David Johns

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David Johns’ career path has been shaped by his diverse experiences. As director of structural engineering at Greenman-Pedersen Inc., Moosic, Johns, 39, ensures that his engineering and consultant teams provide clients with their best effort. “We complete (read more)

20 Under 40: Robyn Jones

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Robyn Jones, 38, president of ReferLocal LLC, has learned just as many lessons from her business successes as she’s had from her failures — and she believes it’s important to share that knowledge with her employees. After graduating from American Universi (read more)

20 Under 40: Nisha Arora

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Nisha Arora, 36, tries to be the best version of herself every day. As general counsel for ERA One Source Realty Inc., she realized she cannot control other’s behavior so “I try to focus on myself and how I can be better,” she explained. Arora’s responsib (read more)

20 Under 40: Justin Sandy

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Starting at a young age in Hazleton, Justin C. Sandy, 33, found a passion for running. He became a member then a coach for Misericordia University’s cross country and track and field programs. “It was at Misericordia that I also garnered the profound sati (read more)

20 Under 40: Dr. Ariane Conaboy

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As a doctor of internal medicine at Physicians Health Alliance, Dr. Ariane M. Conaboy, 34, realizes the importance of human life and how fragile it can be at times. Conaboy graduated from Scranton Prep and the University of Scranton with a double major in (read more)

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Best and worst side jobs for extra holiday cash

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The holidays are a time for giving, but giving can be expensive. The season can put tremendous financial pressure and stress on average families. The good news, however, is that it’s also a great time to make some extra cash and pad your annual income wit (read more)

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By Jeff Blackman, J.D.

Since this issue has a focus on health and wellness, it seems appropriate to address the value of “massage.” Especially, when it delivers unexpected benefits and reminds you of the little things that really matter in business.

Years ago, I was in Dallas for a five-day business trip. On day four, I was pooped. So at 3 p.m. I snuck up to my room for a well-deserved nap. However, a better idea hit me.

I approached the concierge and said, “Hi Machelle, could you please help me schedule an in-room massage within the next 90 minutes?”

She replied, “We usually suggest guests go to the health club, but I know who to call.”

She reached for the phone, “Hi Sandra, it’s Machelle at the Anatole. Mr. Blackman would like an in-room massage, at 4:30 or earlier. Are you available? Not ’til 5 Mr. Blackman, will that work?”

I requested the phone, “Hi Sandra, I’ve got a commitment this evening and would really like to start at 4:30, is that possible?”

She answered, “You have my commitment, I’ll be there at 4:30 or earlier.” (Smart marketers commit to a deliverable.)

At 4:25, there was a knock at the door. It was Sandra. (Great ones honor their promises.)

She greeted me with a big smile and firm handshake. Then asked, “Mr. Blackman where would you like your massage table.” (This was now my table. I had vested ownership. She used the words you and your vs. I, me, mine or my.)

Sandra then said, “How long have you been in Dallas? What’s the purpose of your visit? Tell me more about what you do.” (She immediately took interest in me by asking questions.)

Sandra then requested, “To assure you the best results, could you please complete this form.” She handed me a form with questions, like ones I had completed when visiting my doctor.

Over the years, I’ve had lots of massages, but never one starting like this. So I asked, “Sandra, what do you need this for?” She responded, “The best way to help your future, is to understand your past. The body never forgets.” (Whoa! I wanted to know what time her workshop started. She had a valid reason for her request.)

When my “homework” was completed, Sandra studied it. Then said, “You’ve had lots of athletic injuries and you’re still very competitive with your weekly softball games and workouts. Here’s what I suggest, please take a hot shower, to wake up your muscles. Then I’ll stretch you before we begin, to create positive energy.” (Who am I to argue with a trained business-pro, who uses benefit statements?)

As I headed for the invigorating waters of Dallas, Sandra asked, “Which do you prefer, classical music or jazz?” I said, “Classical.” She responded, “Classical it is.” (Again, she was focused on a simple environmental pleasure to maximize my experience.)

When I exited the shower in running shorts, to my surprise, Sandra was on the phone. I heard, “Hi, this is Sandra, I’ll be giving Mr. Blackman a massage. Please hold his calls for the next hour, so he’s not disturbed.”(She controlled the environment, to assure success.)

For the next 10 minutes, Sandra stretched me. I became a human pretzel. She then said, “Let’s continue the healing. Please lay on your back on your massage table.” (Hey, it’s my table and I was up for healing.)

As Beethoven’s music soothed me, Sandra placed her hands on my forehead and said, “Close your eyes, take a series of deep breaths. As you inhale, take in your hopes, dreams, goals, aspirations. Visualize them. See them coming true. As you exhale, remove from your life, any doubts, fears, pressures, worries.” (At this point, I was ready to buy her books and monthly coaching sessions. This wasn’t a massage, it was a series of valuable business-lessons.)

Within an hour, under Sandra’s watchful eye, remarkable business style and magical hands, I was revived. (Business is all about successful outcomes, results and improved conditions.)

Before Sandra left, we chatted about her business and mine. She then asked, “Mr. Blackman, how can my team help you and your fellow professionals at next year’s convention? Perhaps with chair massages.” (She’s pursuing the next opportunity and seeking referrals.)

I said, “Sandra, every year, we’re in a new

city. Next year, Orlando.” She said, “That’s great. It’s easy to fly there and coordinate a team of Florida therapists.” (Wow. She even knows how to overcome objections.)

As Sandra left, I thanked her profusely and tipped her handsomely. She deserved it. (She of course left behind business cards, as well as additional literature on the benefits of her company and massage. Great marketers always plant the seed for the next sale. They use a singular positive event, to position and leverage a customer for a lifetime of value.)

As I entered the bathroom to shower, I noticed something was different.

When I exited the shower an hour earlier, I engaged in the “shower dance.” You know, where your feet straddle the tub. One foot remains firmly implanted in the tub, while the other one futilely searches for a safe landing on that tiny bath towel mat on the floor. An experience akin to parachuting from a few thousand feet and landing on an M&M.

However, the postage stamp bath mat was gone. In its place, Sandra had draped a large bath towel across the floor, so my wet feet would be dry and comfortable for the demanding two-step journey from the shower to the sink. (She created another moment of massage magic. It was the bonus or unexpected extra.)

Sandra’s company was Mobile Massage. I think, it was really mobile success. So the next time you’re in Dallas and need a body or business boost, give Sandra a buzz. Oh, be sure to request the deep-penetrating wintergreen.

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