Educator, marketing consultant links social media to job search at ESU Feb. 18

How can social media help you find a job? Find out Feb. 18
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20 Under 40: JenniferDessoye

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Dr. Jennifer Dessoye is assistant professor of occupational therapy at Misericordia University and owner of Bright Beginnings Early Learning Academy (BBELA). Discontent with the early education curriculum and understanding of human development and neurolo (read more)

20 Under 40: Amy Hlavaty Belcher

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Amy Hlavaty Belcher, 39, owner and artistic director of Abrabesque Academy of Dancing, believes that for those who have been given much, much is expected. “I just try hard to do my best,” she said. I have been blessed with many opportunities and many gift (read more)

20 Under 40: Christopher Hetro

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Chris Hetro, 33, works hard and plays hard. “A strong work ethic is important, but finding balance outside of work is important because life is too short and you need to enjoy it,” he explained. As an electrical engineer and project manager at Borton-Laws (read more)

20 Under 40: C. David Pedri

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For attorney C. David Pedri, 37, it’s all about a combination of qualities that contribute to success. “My philosophy is simple: be open and honest, treat people the way you would want to be treated, with respect, and work hard to attain your dreams. The (read more)

20 Under 40: Ed Frable

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Ed Frable, 28, believes “if I work hard and stick to my word, good things will happen. My crew will not be deterred. We will re-evaluate our game plan and not give up until the job is complete,” explained Frable, the owner/operator of Ed Frable Constructi (read more)

20 Under 40: William H. Bender II

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William H. Bender II, CFP, CIMA, CRPC, loves what he does. “I’m lucky. I come to work every day excited to help the people and institutions we work with,” explained Bender, 34, first vice president at Bender Wealth Management Group, Merrill Lynch. The fam (read more)

20 Under 40: Angelo Venditti

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Angelo Venditti, 38, heard a call to the helping professions early on. Geisinger Northeast’s chief nursing officer answer was to volunteer for his local fire company. After high school, he became a paramedic, then enrolled in nursing school. Three years a (read more)

20 Under 40: Donald Mammano

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At 20, Donald Mammano began his own company, while attending the University of Scranton. Mammano, now 33, and president of DFM Properties, recalls, as a youngster, holding a flashlight while his father fixed the kitchen sink. “From that point on I was fas (read more)

20 Under 40: William J. Fennie III

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William J. Fennie III, 27, is always knocking on the proverbial door, because he knows one day, one will open. As an investment specialist with Integrated Capital Management (iCM) he cannot take “no” for an answer. “I make cold calls every day to invite f (read more)

20 Under 40: Marcus Magyar

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As an advisor at CAPTRUST Financial Advisors, Marcus N. Magyar, CFP, 30, provides comprehensive wealth management and investment portfolio services to business owners, executives, families and high-net worth individuals. His multi-disciplinary team of pro (read more)

20 Under 40: Heather Davis

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Heather M. Davis, 33, director of marketing and communication, is responsible for creating, overseeing and implementing a strategic marketing and comprehensive communications plan for The Commonwealth Medical College (TCMC). She is also responsible for pr (read more)

20 Under 40: Alexandria Duffney

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Alexandria Duffney, 30, is competitive by nature and loves a good challenge. These qualities have led her to her position as associate director of graduate admission at Wilkes University. Here she works with prospective students interested in enrolling in (read more)

20 Under 40: John Culkin

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John Culkin’s tenets inform: “Less haste equal more speed; the same boiling water that softens the potato hardens the egg, it is all about what you are made of, not the circumstances surrounding you; and don’t ask someone to walk a mile in your shoes, bef (read more)

20 Under 40: Conor O'Brien

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“What could be worse than getting to the end of your life and realizing you hadn’t lived it,” mused Conor O’Brien.” As co-founder and executive director of the Scranton Fringe Festival, O’Brien, 25, is responsible for leading the development of the overal (read more)

20 Under 40: Jessica Siegfried

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Jessica Siegfried, 38, is senior designer with BlackOut Design Inc., where she is responsible for all creative design at the full-service agency, from traditional branding and print to collateral and front end web design. “I’ve always had an interest in t (read more)

20 Under 40: David Johns

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David Johns’ career path has been shaped by his diverse experiences. As director of structural engineering at Greenman-Pedersen Inc., Moosic, Johns, 39, ensures that his engineering and consultant teams provide clients with their best effort. “We complete (read more)

20 Under 40: Robyn Jones

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Robyn Jones, 38, president of ReferLocal LLC, has learned just as many lessons from her business successes as she’s had from her failures — and she believes it’s important to share that knowledge with her employees. After graduating from American Universi (read more)

20 Under 40: Nisha Arora

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Nisha Arora, 36, tries to be the best version of herself every day. As general counsel for ERA One Source Realty Inc., she realized she cannot control other’s behavior so “I try to focus on myself and how I can be better,” she explained. Arora’s responsib (read more)

20 Under 40: Justin Sandy

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Starting at a young age in Hazleton, Justin C. Sandy, 33, found a passion for running. He became a member then a coach for Misericordia University’s cross country and track and field programs. “It was at Misericordia that I also garnered the profound sati (read more)

20 Under 40: Dr. Ariane Conaboy

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As a doctor of internal medicine at Physicians Health Alliance, Dr. Ariane M. Conaboy, 34, realizes the importance of human life and how fragile it can be at times. Conaboy graduated from Scranton Prep and the University of Scranton with a double major in (read more)

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How can social media help you find a job? Future graduates of East Stroudsburg University of Pennsylvania hope to find the answer to this and other professional development questions during a program titled “Developing POP! A Professional Online Presence,” on Monday, Feb. 18 in the Niedbala Auditorium located in the Hoeffner Science and Technology Center. Dr. Dawn Edmiston, marketing consultant and assistant professor of management and marketing at Saint Vincent College in Latrobe, Pa., will speak about the use of social media to gain a competitive edge in one’s career search during two workshops to be held at 10 a.m. and 2 p.m. The event is free and open to the public; however, reservations are required as seating will be limited.

Edmiston will share her more than 20 years of marketing experience in consulting, education and media sectors with her audience during these programs. She earned her doctorate in management from University of Maryland University College and an MBA from Columbia University. Edmiston has served in management roles with corporate giants such as the Discovery Channel, IBM and PricewaterhouseCoopers, and taught a broad range of management and marketing courses at the undergraduate and graduate levels at Howard University, Johns Hopkins University, Trinity College and West Virginia University.

In speaking about her program, Edmiston explains that her interest in social media as a professional presence came to her after hearing from her students at Saint Vincent College. One student commented that traditional career search methods no longer seemed to be effective. Based on that conversation, Edmiston sought to teach students how the social media networks they used in their personal lives could also be powerful tools in their professional lives. Her research and interaction with students has resulted in a ten-step process that emphasizes how students may establish a personal brand, develop compelling content, engage audiences and measure the impact of social media efforts.

"Professional branding is important to anyone who is searching for a job or building their career, “said Alla Wilson, Ph.D., dean of the ESU College of Business and Management. “Building a ‘Personal Online Presence,’ a form of professional branding, portrays you in a professional light and provides potential employers or professional contacts with a strong positive impression of a high caliber potential employee who can be a real asset to their organization. The job market is very competitive and we want ESU students to have the tools they need to present themselves with a very positive image to prospective employers."

Immediately following the presentations, Edmiston will be available for consultations on developing an online presence. Those attending her programs are asked to wear business attire, as professional photos will be taken to feature in online profiles.

Dr. Edmiston’s visit to ESU is being sponsored by the College of Business and Management. To register for the presentation, contact Donna DePompeis at (570) 422-3589 or ddepompeis@esu.edu. For more information about Dr. Edmiston, visit www.themarketingprof.com.