After living in Los Angeles and working in the video production industry for years, Elin Barton and her husband made a purposeful decision to leave their California lifestyle and move to the Northeast. They wanted to provide new educational opportunities for their daughters and be closer to family.
As they settled into the region, Elin saw a need for video production services and created White Knight Productions in 2009. Since then, the company has grown from a full-service video production firm to one that offers a variety of marketing services for businesses throughout the northeastern Pennsylvania region.
I was able to sit down with Elin to learn more about the services her company provides and how they will continue to make their business successful.
Scranton Chamber: What services does your company provide?
Elin Barton: We offer video-driven marketing solutions, meaning that video is at the core of our social media campaigns, web design and branding opportunities. Video even figures prominently in our print campaigns because we’ve found that it is the best way to engage an audience.
SC: How can businesses benefit from video production services?
EB: Videos give businesses an opportunity to showcase their companies. People can connect with the company and staff through video before they ever meet. A business can produce a video to showcase their staff, facility, promote a project or event or even run a contest.
No matter what the video is about or whether it goes viral or not, businesses can convey a meaningful message to clients or potential clients.
SC: What do you enjoy most about your work?
EB: My staff and I really love working collaboratively with our clients to bring their vision to life. There is a lot of creative input and everyone works together. The goal of our business is to create a product we are proud of and one that gets results for our clients.
SC: How has The Chamber helped your business?
EB: I believe The Chamber has strong leadership and a dedication to helping promote and support businesses. I love being able to make personal meaningful business connections at the networking opportunities such as the Women’s Network Luncheons. I really try to take advantage of all of the programs, events and opportunities The Chamber offers to help me promote and grow my business.
SC: Has your business been able to help the local community?
EB: We run a competition for nonprofits and offer the winner full production of a PSA for their business. It’s rewarding to be able to use our skills to give back to local organizations. We enjoy getting to know more about businesses and build relationships with them.
— by Amanda E. Marchegiani, Greater Scranton Chamber of Commerce