Top 25 Women in Business: Amy Betts

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Amy Betts

Living by the Golden Rule, is a key philosophy in the Mary Kay Cosmetics culture and after almost 20 years in business it is an essential part of me,” said Amy Betts, Mary Kay Cosmetics team leader.

Betts continues to build her business of 20 years because she believes in the products and company philosophies. “The Mary Kay culture celebrates successes, big or small, and builds leaders to motivate and empower others. Mary Kay has allowed me to grow with my business and when I started a family I was able to be mother and business owner,” she explained.

Betts attends annual Mary Kay seminars and workshops hosted by makeup artists, who are at the top in their fields.

Active in her community, she has been a member of the Junior League of Scranton, where she is currently the chair of the strategic planning committee, co-chair of the community research committee and a member of the nominating and placement committees and past chairs of several of the league’s other committees. She works part-time at Peace Lutheran Church.

As team leader at Mary Kay, she studies the products and company training; educates her clients and matches them with the best products for their skin type, skin challenges, lifestyle and personality and shares the marketing plan and reasons women love to run their own business.

Betts received her bachelor’s degree from the University of South Dakota. Just seven months prior to graduation, she joined Mary Kay. While her husband was stationed in the army in South Carolina she worked as a training specialist with Palmetto GBA, (a provider of technical and administrative services for the federal government) while growing her Mary Kay client base and building a team of women who came into the business through her.

Following their move to Fairbanks, Alaska and the birth of their first child, Nora, Betts became a work-from-home mom. After a final duty station move to Fort Drum, New York, and the birth of their son, Alfred, the couple moved to Scranton.

Her mentors have been her national sales director, Gillian Ortega; her local sales director, Monica Scaduto and Katharine Schkloven.

“Through my involvement in Toastmasters International, Junior League and National Association of Women Business Owners, along with countless opportunities in the Mary Kay world, I have been developing my leadership and communication skills,” she explained.

Her husband, Ky Betts, has been her greatest supporter always believing in her and her potential.

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