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by Catherine Farrell

Looking to update your wardrobe with the newest trends or find the perfect outfit for an event? You may find what you’re looking for at the new downtown Scranton boutique, Pink Pedal.

Ever since owner and creator Lynn Farrell’s girls were little, she wanted to own her own store. Her main focus was raising her two girls; therefore, that dream took a backseat for years. Now that her oldest daughter has entered the working field and her youngest is in college, she finally felt that this would be the perfect time for her to start her next adventure.

She always thought she would open a children’s store, and she loved every second of dressing her girls and constantly keeping up with the new trends and fashions as they got older. You can say it became a hobby of hers.

Farrell was looking for a new adventure in life. With her kids all grown up, she thought it would be the perfect time to follow her dream. An outpouring of support from her family and friends motivated her to make her dream a reality.

Pink Pedal is a one-of-a-kind women’s clothing and gift boutique.

Farrell attends shows in New York City, Atlanta and Miami to find the newest trends to bring to the store. Pink Pedal has something for just about every sense of style – that is what makes it unique.

“We don’t fit just one mold of style,” Farrell said.

Pink Pedal customers can create their outfits and accessories with the help of the shop’s stylist. By shopping there, women of all ages are being empowered to be who they want to be in the fashions they love.

The business posts its own models – the customers – wearing their new clothes on its Instagram account, using the hashtag #modelsofpinkpedal.

Balancing family life and a store full-time can be tough. Farrell has a passion for what she does, and is constantly changing the store around with each new season and every new arrival. The businesswoman values family as much as she values her store and strives to balance both.

She wants to continue to learn and grow her business. She also wants to continue to build wonderful relationships with her clients and deliver trendy and confident fashions to the city.

“Never let go of that dream you have always had,” Farrell said when asked what advice she has for other female entrepreneurs. “My dream to open my own store started several years ago. I never thought it would be a reality. But, I never gave up – never.

“Once my children were in college and started to chase their own dreams, I decided to take a chance to live mine. I know now that there isn’t a time limit on following your dreams. You just do it. There is never a time limit to when you can achieve your lifelong goals.”

For more information about the business, visit The Pink Pedal on Facebook and @thepinkpedal on Instagram.

Catherine Farrell is a University of Scranton Women’s Entrepreneurship Center (WEC) intern working under the supervision of Donna Simpson, Consultant Manager. She just began her first year with the center.